1.
Thomas B, Rodrigues AP. Internal Marketing and Brand Promise Delivery of Indian Public Sector Banks : A Causal Relationship Analysis. ijom [Internet]. 2020 Nov. 1 [cited 2026 Jan. 30];50(10-11):40-56. Available from: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/155841