Tigga AE, Pathak P, Kumar RV. Branding of B-Schools by Understanding the Expectations of Their Three Major Stakeholders. ijom [Internet]. 2014 Oct. 1 [cited 2026 Jan. 30];44(10):7-23. Available from: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/80114