Memon, Sharif. “International Brands & The Indian Consumer: A Study of Critical Success Factors With Special Focus on Select FMCG Brands”. Indian Journal of Marketing 41, no. 9 (September 1, 2011): 4–15. Accessed January 30, 2026. https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37711.