Bhattacharya, Debasis, and Subrata Ray. “Motivating Retail Sales Personnel Customer Orientations: An Empirical Study”. Indian Journal of Marketing 41, no. 8 (August 1, 2011): 56–67. Accessed January 30, 2026. https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37702.