Singh, Maninder, and Kuldip Kaur. “Risks Associated With Celebrity Endorsements - An Empirical Analysis from Punjab”. Indian Journal of Marketing 41, no. 5 (May 1, 2011): 10–19. Accessed January 30, 2026. https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37665.