Venkateswaran, N., and V. Mahalakshmi. “The Effect of Store Image on Consumers’ Store Brand Purchase Frequency and Perceived Quality of Store Brands Around Chennai City”. Indian Journal of Marketing 40, no. 9 (September 1, 2010): 12–19. Accessed January 30, 2026. https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37349.