Thomas, Baby, and Ana Paula Rodrigues. “Internal Marketing and Brand Promise Delivery of Indian Public Sector Banks : A Causal Relationship Analysis”. Indian Journal of Marketing 50, no. 10-11 (November 1, 2020): 40–56. Accessed January 30, 2026. https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/155841.