Banerjee, Sanchayita, and Sooraj Namboodiri. “Factors Influencing Consumer Buying Behaviour of Male Skincare Products: A Study of Mumbai Metropolitan City”. Indian Journal of Marketing 48, no. 11 (November 1, 2018): 23–42. Accessed January 30, 2026. https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/137983.