B., Saju, and Kalyani Ranga Rajan. “Impact of Corporate Social Responsibility on Customer Loyalty and the Mediating Role of Affective Identification”. Indian Journal of Marketing 44, no. 9 (September 1, 2014): 7–19. Accessed January 30, 2026. https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/80119.