PHAMBUKA-NSIMBI, Catherine. Relationship Building as a Marketing Strategy: A Conceptual Guide for African Exporters. Indian Journal of Marketing, [S. l.], v. 41, n. 8, p. 3–10, 2011. Disponível em: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37693. Acesso em: 30 jan. 2026.