KALIA, Sumedha; KALIA, Rishi. Subhiksha: A Battle for Survival. Indian Journal of Marketing, [S. l.], v. 41, n. 7, p. 20–24, 2011. Disponível em: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37683. Acesso em: 30 jan. 2026.