SINGH, Harvinder; DHARAMVEER. Rebranding - A Boon to Survive. Indian Journal of Marketing, [S. l.], v. 41, n. 6, p. 55–60, 2011. Disponível em: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37679. Acesso em: 30 jan. 2026.