RAMAIYAN, Arunmozhi. Predicting Factors Influencing Purchase of Aashirvaad Brand Using Logistic Regression. Indian Journal of Marketing, [S. l.], v. 41, n. 5, p. 31–38, 2011. Disponível em: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37667. Acesso em: 30 jan. 2026.