COSTA, Juao C. An Empirical Study of Goan Students’ Behaviour towards Advertisements. Indian Journal of Marketing, [S. l.], v. 42, n. 4, p. 24–34, 2012. Disponível em: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37499. Acesso em: 30 jan. 2026.