RAIZADA, Sumesh. Significance of Branding in Industrial Marketing. Indian Journal of Marketing, [S. l.], v. 42, n. 3, p. 15–21, 2012. Disponível em: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37467. Acesso em: 30 jan. 2026.