KHERA, Inder P. Globalizing Chinese Brands: Perspectives and Strategy Implications. Indian Journal of Marketing, [S. l.], v. 41, n. 1, p. 3–8, 2011. Disponível em: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37459. Acesso em: 30 jan. 2026.