VENKATESWARAN, N.; MAHALAKSHMI, V. The Effect of Store Image on Consumers’ Store Brand Purchase Frequency and Perceived Quality of Store Brands around Chennai City. Indian Journal of Marketing, [S. l.], v. 40, n. 9, p. 12–19, 2010. Disponível em: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37349. Acesso em: 30 jan. 2026.