SHETTY, Vijetha S. Existence of Brand Loyalty- A Myth or A Reality?. Indian Journal of Marketing, [S. l.], v. 40, n. 4, p. 50–54, 2010. Disponível em: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37222. Acesso em: 30 jan. 2026.