MALLIKARJUNA, V.; MOHAN, G. Krishna. Customer Switching Behaviour - An Evaluation of Factors Affecting Mobile Users. Indian Journal of Marketing, [S. l.], v. 40, n. 3, p. 42–49, 2010. Disponível em: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/37214. Acesso em: 30 jan. 2026.