KOKATNUR, Shilpa S. Consumers’ Perception of Private Brands:An Empirical Examination. Indian Journal of Marketing, [S. l.], v. 39, n. 1, p. 38–44, 2009. Disponível em: https://amcpl6journalsfinal.srels.org/index.php/ijom/article/view/36897. Acesso em: 30 jan. 2026.